Most businesses I talk to have the same problem: they built a website, waited for traffic, and it never came. They’re not doing anything wrong. Google just doesn’t know they exist.
That’s the problem I became fascinated with: how search engines decide what to show, and what it takes to make a business genuinely visible online. Not through tricks or shortcuts, but through doing the right things consistently and strategically.
I’m based in Kathmandu, Nepal, and I work with businesses locally and internationally. What drew me to SEO is that it’s one of the few marketing channels where effort actually compounds. The work you do today keeps paying off months and years from now.
My approach is simple: understand your business, understand your audience, build a strategy that makes sense for both, and be completely honest about what it will take and how long it will take.